NAPIER EMERGENCY CONSULTING WEBSITE REDESIGN
Shelley Napier is an experienced and trusted emergency management consultant, and she runs a team of experts through her business, Napier Emergency Consulting. The brand needed an update and a new website to help potential clients understand her expertise and services.
LOGO REDESIGN
The first step was to take her old logo (left) and update it. Preserving the general layout and the colour scheme, I created a more modern, clean logo for online and branding use. I used this brand to influence the design of the website itself.
My approach to the design was to create something simple, attractive, and easy to use. I wanted to present her expertise front and centre on the home page, highlight some specific case studies with northern communities, and dedicate a developed section on all the services NEC provides.
You can see below the wireframes developed for the presentation stage of the site, to work through info architecture with the client.
The old site was mostly text, which obscured important information in walls of copy. I developed comprehensive wireframes before beginning the actual design, in order to have a clear sense of where all the information will go and what photographs and data would still need to be collected.
I set aside areas of every page to highlight the many testimonials Shelley had gathered, and for CTAs that would send you to the contact page.
To see the entire live site, visit napierconsulting.ca.