VANESSA FRIESEN LOGO & BRANDING
Vanessa established her practice to ensure all people can have access to fair legal representation. By balancing the natural imagery with clean, professional iconography and type, the final brand reflects her consideration of environmental and economic sustainability.
Nature can evoke a calming, destressing effect on the viewer, which can be beneficial for those searching for help with a legal situation, rather than being faced with imposing images of courtrooms or stacks of law books.
As part of the branding, I developed some simple icons that mirror the shape used in the main logo icon. The brand colours are a deep forest green and a contrasting warm tan colour. These colours allow for enough contrast to have both light and dark layouts, and also give the brand a natural yet sophisticated feel.
Many firms use sterile, impersonal legal stock photography to fill out their brands, so making use of nature photography can set Vanessa apart in the market. Also, nature can evoke a calming, de-stressing effect on the viewer, which can be beneficial for those searching for help with a legal situation, rather than being faced with imposing images of courtrooms or stacks of law books.
And here’s how it all comes together, digitally and in print:
